Client
Service
UI/UX Design
Custom Development
Conversation Optimisation
Solution Design & Archittecture
Platform
Shopify
Shopify website Design
For Thread Tales.Co
Background
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Aliquam erat volutpat. Suspendisse vestibulum erat quis viverra aliquet. Aliquam semper velit et vehicula cursus. Pellentesque nec massa rhoncus, fermentum justo sed, elementum est. Donec tincidunt sollicitudin libero cursus placerat. Aliquam interdum auctor diam at placerat. Donec est nisi, malesuada quis varius in, dignissim at ante. Aliquam erat volutpat. Praesent nibh odio, volutpat eu venenatis id, semper venenatis felis.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Katherine Maunder
The Challenge
Customise the theme to create bespoke visual designs
Sustainability is core to the values held by the Thread Tales Company brand. The challenge was to not only educate the
customer about sustainability but also to demonstrate to the customer that sustainability and ethical sourcing is the heart and soul of the Thread Tales Company’s brand.
The TTC team wanted to create a mini website on sustainability to educate the customers on their ethical sourcing. The
photoshoots were organised in Nepal to show the sources of raw materials, workers in their native environment and models showcasing the finished products. We were then asked to create visual design mockups that fully utilised the pictures and carefully written copy. Shopify, out of the box does not include any page design elements which meant designing and developing all the custom designed pages from scratch.
The Solution
A Shopify website design optimised
for conversions
Services
UX/UI design – 90%
Conversion optimization – 77%
Solution design & architecture – 85%
Personalisation – 70%
App integrations – 85%
The HotCakes team had shortlisted a number of Greece and London based agencies but decided to work with Yellow Pixel. Being a full-service web design agency and the past experience in supporting customers in the clothing sector played a big role in this selection.
Our approach in designing the website for HotCakes Polewear included competitor analysis and market research in not only the Polewear clothing market but also in the general clothing and swimwear sector. We wanted to bring professionalism in online merchandising, design flow, branding, and visual storytelling to online Polewear clothing. The outcome is a website design that is worthy of launching a premium Polewear clothing brand. The artistic flair inherent within the HotCakes team played a big role in creating a copy and images that supported our vision.
The new Polewear clothing website will be supported with an ongoing marketing and social media growth strategy to establish the new brand, HotCakes Polewear.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settingsYour content goes here.
Vanya Oliver
Thread Tales Company
Theme Customisation
Visual Design, Dynamic functionality, customer journey
and custom featured to push your website to a new level
Smart Merchandising
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Sustainabilityg
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Story Telling
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Result
HotCakes Polewear website on
Shopify.
HotCakes Polewear has been really popular on Instagram. The stars and influencers behind the brand now have Shopify website for their brand that is already making a mark in the Polewear clothing sector.
Our team will continue to work with the HotCakes team in marketing and further supporting the business. We wish HotCakes Polewear all the best for the future
%
Increases in conversion
%
Increases in visitors on mobile
%