Client

BATCH LDN

Service

Pre-Launch Signup Campaign
UI/UX Design
Marketing
Conversion Optimisation
Solution Design & Architecture

Platform

Shopify

Shopify website design
for pole wear clothing brand

Background

Icon Equestrian is a burgeoning clothing brand dedicated to providing high-quality, affordable
clothing for passionate equestrians. As a family-run business, Icon Equestrian aims to offer a
range of products that meet the needs of riders at all levels. With a focus on quality and
affordability, the brand seeks to make stylish and functional equestrian wear accessible to all.

In January 2023, Steve Hartman, representing Icon Equestrian, approached Yellow Pixel with the
objective of creating an ecommerce website. The goal was to build a platform that was not only
easy to manage for their small team but also scalable to support future growth and the addition
of new product lines.

In June 2024, Steve approached team Yellow Pixel again to optimise the
website for conversions,fine tune the look & feel of the website and get it ready for the next
phase of growth.

Steven Hartman of Icon Equestrian shared his positive experience working with Yellow Pixel:

“I used Yellow Pixel to start up my e-commerce business selling equestrian wear. Team Yellow Pixel was and has been very helpful and is always at the end of the phone. I would highly recommend Yellow Pixel if you are looking to build a new website.”

The Challenge

The main challenge was to create a robust and visually appealing ecommerce website on the Shopify platform. The website needed to stand out in a competitive equestrian market, emphasising strong imagery and a user-friendly interface to attract and retain customers.

The Solution

A Shopify website optimised for conversions

Yellow Pixel developed a comprehensive solution to meet Icon Equestrian’s needs. The initial setup in 2023 focused on creating a user-friendly, scalable ecommerce platform that could grow with the company. Key features included:

  • Scalable Shopify Platform: A flexible and scalable Shopify store that could accommodate future growth and additional product lines.
  • User-Friendly Interface: An easy-to-navigate website designed to be managed efficiently by a small team.
  • Strong Imagery and Branding: High-quality images and a cohesive branding strategy to make a strong impression in the competitive equestrian market.

Service

Pre-Launch Signup Campaign
UI/UX Design
Marketing
Conversion Optimisation
Solution Design & Architecture

Steven Hartman of Icon Equestrian shared his positive experience working with Yellow Pixel:

“I used Yellow Pixel to start up my e-commerce business selling equestrian wear. Team Yellow Pixel was and has been very helpful and is always at the end of the phone. I would highly recommend Yellow Pixel if you are looking to build a new website.”

Optimisation and Growth Phase

 

In June 2024, Steve Hartman re-engaged Yellow Pixel to optimise the website for conversions and prepare it for the next phase of growth. The goal was to refresh the website’s design and improve its performance to boost sales and support the introduction of new product lines.

Yellow Pixel implemented several key enhancements:
• Design Refresh: Updated the website’s look and feel to align with current trends and the brand’s evolving image.
• Conversion Optimisation: Focused on improving the user journey to increase the conversion rate and generate more sales.
• Personalised Icon Designs: Created unique icons to enhance the visual appeal and functionality of the website.
• Enhanced Product Templates: Improved product page templates to showcase items more effectively and provide a better shopping experience.
• About Us Page Enhancement: Expanded the “About Us” page to include detailed team information and a clear mission statement, helping to build a stronger connection with customers.

Conclusion

 

Through a strategic partnership with Yellow Pixel, Icon Equestrian successfully launched and optimised their ecommerce website. The tailored solutions provided by Yellow Pixel have positioned Icon Equestrian for sustained growth in the competitive equestrian market. As the brand continues to expand its product offerings, the scalable and well-optimised website will be a critical asset in achieving its business goals.

Visit the Icon Equestrian website here.

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Increases in conversion

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Increases in visitors on mobile

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Increases in revenue on mobile