Client

Dribble Days

Service

UI/UX Design
Data Migration
Conversion Optimisation
Solution Design & Architecture

Platform

Shopify

Yellow Pixel’s Transformation of
Dribble Days’ Online Presence

Background

Dribble Days, a family-run business, has grown significantly since its humble beginnings. Founded by Isabel’s mum, Lara, who initially designed and stitched the bibs in their family kitchen, the brand quickly expanded from selling at market stalls in SE London to a broader online market. With increased demand, production moved to a manufacturing company in India. Despite rebranding and setting up an online store on the Wix platform two years ago, Dribble Days needed a more robust solution to support its growing business and ambitions.

Yellow Pixel have been brilliant to work with. From the initial call to discuss the project and hear their proposal, Sultan has been very thorough and informative and a great communicator. He has a deep understanding of what a modern and successful website looks and functions like, and channels that into the design and build.”

Isabel & Hamish

The Challenge

As Dribble Days outgrew the features provided by Wix, it became clear that migrating to Shopify was essential. The new website needed to:

  1. Optimise for conversions.
  2. Present a modern, appealing design.
  3. Enhance functionality to support the brand’s growth.
  4. Migrate existing data seamlessly.
  5. Improve SEO performance.

    Objectives:

    1. Modernize the website design.
    2. Optimise user experience to boost conversions.
    3. Highlight the brand’s unique story and product features.
    4. Ensure a smooth transition from Wix to Shopify.
    5. Conduct an SEO audit to identify and address weaknesses.

      The Solution

      A Shopify website design optimised for conversions

      Service

      Pre-Launch Signup Campaign
      UI/UX Design
      Marketing
      Conversion Optimisation
      Solution Design & Architecture

      Yellow Pixel undertook a comprehensive approach to redesign and migrate the Dribble Days website:

      1. SEO Audit and Analysis
        • Conducted a thorough SEO audit on the existing Wix site to identify strengths and weaknesses.
        • Used the audit results to inform the new website’s design and content strategy.
      2. Design and User Experience
        • Created design mockups for key pages including:
          • Homepage: A welcoming layout showcasing key products, promotions, and brand values.
          • Product Page: Detailed product descriptions, high-quality images, customer reviews, and an easy-to-use purchase interface.
          • Our Story Page: A timeline format to narrate Dribble Days’ journey from a family kitchen to an international brand.
          • About the Bibs Page: Informative content about the bibs’ design, manufacturing process, and unique selling points.
        • Implemented a Shopify 2.0 theme customised to fit the brand’s new design requirements.
        • Developed custom pages for “Our Story” and “About the Bibs” to maintain a unique and engaging user experience.
      3. Features and Functionality
        • Integrated advanced e-commerce features such as a robust shopping cart, wishlist, and streamlined checkout process.
        • Enhanced product filtering options to improve user navigation.
        • Added a blog section to support content marketing and improve SEO.
        • Implemented responsive design to ensure optimal performance on all devices.
      4. Data Migration
        • Seamlessly migrated all data from Wix to Shopify, including product listings, customer data, and order history.
        • Ensured data integrity and minimal downtime during the transition.
      5. SEO Optimisation
        • Addressed SEO issues identified in the audit, such as meta tags, alt texts, URL structures, and internal linking.
        • Optimised content for target keywords to improve search engine rankings.
        • Implemented best practices for on-page SEO to enhance visibility and drive organic traffic.

      Yellow Pixel have been brilliant to work with. From the initial call to discuss the project and hear their proposal, Sultan has been very thorough and informative and a great communicator. He has a deep understanding of what a modern and successful website looks and functions like, and channels that into the design and build.

      We approached Yellow Pixel to build a new website with a new design on Shopify, and help us migrate over from Wix.

      Sultan was quick to offer a selection of themes that he best felt reflected our brand and from there we were able to build out the site. Throughout the development phase of the custom elements of our website, Yellow Pixel have been very responsive to our notes and changes with the design and implemented these efficiently.

      Throughout the process, any questions have been promptly answered and anything that was outside of their immediate knowledge they took time to research and present solutions for our needs.

      Whatever your needs, I am confident in recommending Yellow Pixel. The level of contact provided from Sultan alone is unrivalled – though of course we are delighted with the end result too.

      Results

      After launching the new Shopify website, Dribble Days experienced:

      • Improved User Experience: The modern, visually appealing design and enhanced functionality led to a better overall user experience.
      • Higher Conversion Rates: Optimised design and user journey significantly boosted conversion rates.
      • Increased Organic Traffic: Improved SEO practices resulted in higher search engine rankings and more organic traffic.
      • Stronger Brand Identity: The custom pages effectively communicated the brand’s story and values, strengthening customer engagement and loyalty.
      • Scalability: The new platform provided a scalable solution to support future growth and expansion.

      Conclusion

       

      Yellow Pixel successfully transformed Dribble Days’ online presence, providing a modern, high-performing e-commerce website on Shopify. The strategic approach, from SEO audit to custom design implementation, ensured that Dribble Days could continue to grow and reach new heights. This case study exemplifies the importance of a well-thought-out migration and design strategy in achieving business objectives and supporting long-term success.

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      Increases in conversion

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      Increase in new users

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      Increases in revenue