Client

BATCH LDN

Service

Pre-Launch Signup Campaign
UI/UX Design
Marketing
Conversion Optimisation
Solution Design & Architecture

Platform

Shopify

Shopify website design
for pole wear clothing brand

Background

Sam and Julian started BATCH Ldn to introduce a new sustainable brand to the clothing industry.
The unique idea was to create suits in batches thereby reducing waste. The unique concept needed
unique branding and an agency that can bring the concept to life through an ecommerce website.

The branding designers tried to create the website but failed. Yellow Pixel stepped in to rescue
the project and were up against an aggressive timeline to come up with a bespoke sign-up
page to announce the pre-launch of the new London based brand. Team Yellow Pixel took
on the rescue mission and the rest is history. The website was launched and since then, the
brand has only grown and we are so proud!

The team at Yellow Pixel were great. We were looking for someone who could support our vision and Sultan and his team did not disappoint.

Sam & Julian

The Challenge

Rescue the project and develop a bespoke pre-launch page and ecommerce website

The launch of a new sustainable clothing brand which is going to challenge the conventions is all about story telling. Normally the pre-launch signup pages are static but for Batch LDN, it was all about story telling and taking the viewer on a journey as they scrolled down the page with signup boxes placed at key intervals.

The website also required similar customisations to give the user the right information and user experience. The website needed the flexibility to open up selling when the products would be available. At other times, the website needed to allow customers to signup on the waiting list of the next batch.

With experience in Shopify customisations, team Yellow Pixel was more than ready for the challenge.

The Solution

A Shopify website optimised for conversions

To support the look and feel team Batch LDN had visualised with the design agency HelloHi, we had to do a number of customisations and personalisations in the Shopify theme.

The product page was customised so customers could signup for the next batch. Then they would be automatically informed when their suits were ready to be picked up. Another customisation was done for the suite product page whereby on ordering a suit, the selected jacket and trouser would be added to the cart.

The theme was personalised in the brand colours. Put together, the functional and design changes came together to reflect the new sustainable clothing brand, Batch LDN.

Sultan & his team at Yellow Pixel were great. We were looking for someone who could support our vision and Sultan and his team did not disappoint. On a tight budget, Sultan delivered what we were looking for, which is all you can ask. That being said, when we did ask for a lot, it was never too much for Sultan, who made sure we were always well supported. We’re chuffed with our finished site and we look forward to the opportunity of working with Yellow Pixel again.

Sam & Julian
BatchLDN

Designed for Conversions

 

The target audience for the HotCakes Polewear website are women. Every aspect of the site has been optimised with the audience in mind whether that is the light weight font used in headings, the photography, use of subtle colours in background and not to mention the product description, size & fit and care tips listed on the product page.

The website’s audience is bilingual, that is Greek and English. Hence the website translations are available in both these languages.

The navigation menu has been optimised to feature New In, Shop and their exclusive product range under collectibles. The New In feed has also been placed on the homepage so returning customers don’t have to
look hard to find the new products launched by the brand.

Result

 

BatchLdn website on Shopify

Since it’s launch in 2022, Batch LDN has grown from strength to strength. They have opened their brick and mortar store in Spitalfields, London and we are rooting for their success to go above and beyond.

Batch LDN

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Increases in conversion

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Increases in visitors on mobile

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Increases in revenue on mobile